Where YOU Become NOSotros
President Clinton’s (CGI) Clinton Global initiative has really changed the world. He is one of the past President that can “Make It Happen.”
By Grant Stern, President of Morningside Mortgage Corporation
I’ve been a resident of Miami for 11 years, and during that time I’ve lived in the Upper East side, Wynwood, Omni, Little Haiti, the MiMo District, and more recently, in downtown Miami near the performing arts center.
Yesterday I heard about the tragic death of Trey Pennington - considered one of the best Social Media marketing gurus. Pennington was not about the numbers, but more about relationships - the real connections you can make as a result of new media platforms who then become clients and followers of your brand. His platform was simple: Tell a Story about Your Brand or Product and Relate to People Through that Story.
Pennington’s death stirred the social media community to the core. Suddenly a man who had twitted “I will see you in London next week” one moment could be consumed by depression in such a terrible manner that it didn’t matter how many “follows” he had they did not provide enough support to save his personal life. A very sad story as he left six children and one grandson behind whose lives will forever miss his parental guidance.
Pennington had 111,000+ followers on Twitter when he passed away.
Somehow this made me think about Chris Brogan - another very respected Social Media guru - who had recently unfollowed ALL his followers - creating another kind of stir in the community. This was not your normal Spring cleaning - this was for social media an unprecedented act. The post he wrote afterwards - “The Great Twitter Unfollow Experiment of 2011” was an interesting read. In this time of web relationships, how much of your self-confidence is based on your following? Is your love affair with the new media so important and predominant in your life that a simple unfollow can cause a debacle in your psyche?
Brogan had more than 130,000 followers on Twitter when he un-followed all. He is slowly following back.
Two gurus, two perspectives, both very personal. Now look within yourself and think - in this time of new media where there is an skewed perception of what’s important - how important are your followers to YOU? Would they make a difference in a life-defining moment or will they define your life?